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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The brand is known for its rose mist and hand cream and in 2013, it commissioned rose breeder George Thomson to create the Jurlique Rose, a proprietary hybrid flower that reportedly improves the skin barrier function. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.

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Meta Platforms’ Sheryl Sandberg to leave after 14 years

Inside Retail

Meta Platforms COO Sheryl Sandberg, whose close partnership with CEO Mark Zuckerberg powered the growth of the world’s biggest social network, is leaving the company after 14 years, she announced in a Facebook post.

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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Advertising for a product, the design of which will be claimed as trade dress, should direct the consumer to “look for” whatever traits will be claimed as trade dress.