Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.

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Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. From a brand perspective, this process often leads interested shoppers away from retailers’ and brands’ e-commerce sites and slows down the shopping cycle.

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Inside Retail

JUNE 17, 2021

If you look at it from a futuristic retail industry [perspective], retailers need to gamify,” Khan said. UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.

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Design Week

JULY 2, 2021

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. ” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue.

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives.

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VMS

DECEMBER 1, 2022

Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” SELL THEM THEIR DREAMS. Sherwood Anderson, John P.

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