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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. As new forms of consumer engagement emerge online, the FTC is seeking public input on how its guidance might be improved.

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Why is Chinese social app Xiaohongshu an important channel for retailers?

Inside Retail

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. ” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail.

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC. 26-27, featured more hands-on workshops and interactive sessions alongside our first guided offsite tours since IRDC 2013 in Vancouver, British Columbia. Advertisement. Advertisement.