Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

Advertising 130

Advertising Department Stores Contrast Retail Sales 130

Hunton Andrews Kurth

MAY 12, 2022

Well known product design cases include high heels with contrasting red soles [1] , iconic electric guitar shapes [2] , and the green color of night-time cold medicines. [3]. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.

Advertising 106

Advertising Social Media Consumer Fashion 106

Design Week

MAY 25, 2021

As part of her research, she looks to art history, anatomical sketches and advertising to show how women are often depicted as more ornamental and slender than men. “Mrs Eaves is soft-spoken, warm, low contrast and has a distinct feminine touch to it,” the comment read.

Contrast 131

Contrast Fashion Design Display 131

VMS

DECEMBER 1, 2022

Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). An advertisement in the August 1917 edition of Merchants Record and Show Window proclaimed that the Koester School was “The Greatest Window Display School in the World.”. Access was made easier with multiple entrances from the sidewalk.

Visual Merchandising 104

Visual Merchandising Display Advertising Merchandising 104