Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Shein hauls.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

AUGUST 14, 2024

With launching my ready-to-wear collection in 2013 and introducing Raishma Studio in 2021, the brand has come a long way in expansion. IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail.

Expansion 130

Expansion Fashion Strategy Marketing 130

Inside Retail

AUGUST 12, 2021

Since stylist Donna Cameron first wrote about adaptive fashion in 2013, she hasn’t seen much change locally. By working with the end users (or wearers) of a garment, brands have the capacity to increase their target markets through a minor investment of time and resources.

Fashion 130

Fashion Tailored Social Media Target Market 130