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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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Supre launches flagship store at Melbourne Central

Inside Retail

Female fashion brand Supre will launch its flagship store at Melbourne Central on September 16, as part of its growth strategy. Supre, a family-owned fashion brand founded in 1984 in the inner Sydney neighbourhood of Marrickville by Hans van der Meulen, was acquired by Cotton On Group in 2013.

Fashion 276
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Strategy 130
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Modibodi names Kerry Cusack as executive director

Inside Retail

Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution. Founded in 2013 by Kristy Chong, Modibodi pioneered life-changing leakproof apparel for periods and incontinence including underwear, swimwear, activewear, and maternity wear.

Apparel 245
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

With launching my ready-to-wear collection in 2013 and introducing Raishma Studio in 2021, the brand has come a long way in expansion. IR: Does the brand’s retail strategy change depending on the market? The retail strategy needs to be modified to fit the target market and how this resonates with the customers.

Expansion 130