Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. per cent, department stores up 3.6

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. Compromises in human rights and labor conditions have been associated with tragic disasters such as the 2013 Rana Plaza building collapse in Bangladesh that caused 1,129 employees there to die. .

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. After a few seasons, the brand Chiara Ferragni successfully evolved towards a complete go-to look featuring everything from shoes to garments to accessories.

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Inside Retail

JUNE 27, 2024

Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” Now the business will put advertising spend behind marketing to the UK. In her last year of school, Hairis started selling her handmade side hustle to her friends.

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Inside Retail

MAY 24, 2021

A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.

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