Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Social Media Line 244

Inside Retail

AUGUST 22, 2024

Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. One notable case is Procter & Gamble’s ‘Thank You, Mum’ campaign, launched during the 2012 London Olympics.

Unity 260

Unity Engagement Social Media Apparel 260

All Work

OCTOBER 31, 2023

As the first generation of digital natives, Generation Z aka Gen Z (born between 1997 and 2012) is highly accustomed to a technology-first lifestyle. Instagrammable” moments: Finally, Gen Z is accustomed to sharing their lives on social media and relies heavily on the internet to make decisions, including where they want to live and rent.

Design 76

Design Layout Design Trends Space 76