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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. During this time, my social media profile grew – brands, including LSKD, approached me to collaborate. It fit well with my training schedule.

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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The group said in its complaint filed on Wednesday that Brinker unlawfully used “Sabotage” in Chili’s social-media ads, falsely implying that the Beastie Boys endorsed the casual-dining restaurants.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. One notable case is Procter & Gamble’s ‘Thank You, Mum’ campaign, launched during the 2012 London Olympics. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

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Nicola Clement on e-commerce evolution and retail digital transformation

Inside Retail

You basically had everything you needed to run the website between that, your social media channels, email platform and Google Analytics. She was at Quiksilver when the brand made its first sale to SurfStitch for $1 million and in a later role at Kathmandu, she was part of Australias inaugural Click Frenzy in 2012.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

How do we communicate that to the consumer, and how do we bring to life some of the social media commentary that we have in Australia? IR : In Australia, the social engagement is really strong with Kmart, but I imagine that developed organically over time and isn’t something you can just re-create.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.