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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

Unity 260
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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The Beastie Boys have sued restaurant owner Brinker International in New York federal court, saying Brinker used the legendary rap trio’s 1994 song “Sabotage” to promote the Chili’s chain without their permission. They were inducted into the Rock and Roll Hall of Fame earlier that year.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

Discussions on the Olympics deal, being negotiated by Antoine, revolve around promotions focused on LVMH as a group, its two biggest fashion labels – the Louis Vuitton and Dior brands – as well as champagne. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

Discussions on the Olympics deal, being negotiated by Antoine, revolve around promotions focused on LVMH as a group, its two biggest fashion labels – the Louis Vuitton and Dior brands – as well as champagne. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

And alongside these objects is a promotional publication from furniture manufacturer Vitra, published between European lockdowns last year, which considers the return to work, promoting blended working – work from home and the office. It’s here that Rizzoli’s book of Kim Kardashian’s selfies can be found.

Design 143
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Louis Vuitton, London

Retail Store Windows

Can this brand ever do anything wrong when it comes to their campaigns / promotions / visual elements? You may have seen this collaboration between the brand and Yayoi Kusama (the last one we seem to recall was in 2012) at the brands stores around the world via social media. We think probably not. Just staggering.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

And alongside these objects is a promotional publication from furniture manufacturer Vitra, published between European lockdowns last year, which considers the return to work, promoting blended working – work from home and the office. It’s here that Rizzoli’s book of Kim Kardashian’s selfies can be found.

Design 105