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A new leadership for Decathlon

Retail Focus

Today, DECATHLON is embarking on a new phase in its history, aimed at strengthening its competitiveness and growth, while stepping up its actions to promote access to sport and its universal values wherever it operates. Most recently, Javier headed DECATHLON Germany from 2012 to 2015, then served as CEO of DECATHLON Spain from 2015 to 2022.

Strategy 147
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. JSHealth Vitamins. For example, we can send a campaign to all customers.

Marketing 278
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How Pana Organic is navigating the cacao shortage in the lead-up to Easter

Inside Retail

Pana Organic, founded by founder Pana Barbounis in 2012, is one of the many specialty chocolate brands having to adapt in real-time to the cacao shortage.

Consumer 147
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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. He has extended Louis Vuitton’s lead over competitors and promoted the heritage of Louis Vuitton while anchoring it in modernity,” the chairman said. “I

Fashion 245
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. Brands that embraced digital strategies generated increased engagement and sales.

Unity 260
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Heytea CEO: ‘We plan to really shake up Sydney’s beverage scene’

Inside Retail

In 2012 he opened a small shop in an alley in Jiangbian, China and sold his creation Naigai Cha – a ‘cheese tea’ recipe he had crafted in his own kitchen to soften the taste of tea by adding a fine layer of cheese foam made with real milk.

Planning 264
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How to embrace the ‘gifts’ in challenging situations

Inside Retail

Shadowing and sharing the best practice of success and lessons learnt from challenges is one way to promote gradual team change to adopt a gift mindset. Remember our learnings could be a survival guide for someone else and sharing our challenges can encourage risk and people being open to learn as they know they will be supported.

Gifts 264