Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Social Media Line 244

Inside Retail

JUNE 16, 2024

Gen Z (1996 to 2012): Express could be your fast-track to sales Last but certainly not least, there’s Gen Z. They also want a helping hand, particularly with things like installation or rubbish removal for things like furniture and appliances. The Zoomers have grown up in a digital world.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

All Work

OCTOBER 31, 2023

As the first generation of digital natives, Generation Z aka Gen Z (born between 1997 and 2012) is highly accustomed to a technology-first lifestyle. This article was written by AO’s Ioanna Magiati and Paolo Leon for Work Design Magazine.

Design 76

Design Layout Design Trends Space 76