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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2