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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

And as expected, we don’t think that’s going to be as strong, and we’re not really thinking clothing is going to be the go for us in markets outside of Australia and New Zealand. IR : How have you been going to market in terms of the marketing side? IB: We’ve done a lot of selling of our products in new markets.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

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Nicola Clement on e-commerce evolution and retail digital transformation

Inside Retail

You basically had everything you needed to run the website between that, your social media channels, email platform and Google Analytics. She was at Quiksilver when the brand made its first sale to SurfStitch for $1 million and in a later role at Kathmandu, she was part of Australias inaugural Click Frenzy in 2012.