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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

Unity 260
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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. He has extended Louis Vuitton’s lead over competitors and promoted the heritage of Louis Vuitton while anchoring it in modernity,” the chairman said. “I

Fashion 245
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Boody co-CEOs Shaun Greenblo and Elliot Midalia talk new shapewear range

Inside Retail

Sustainable Australian clothing and underwear brand Boody is looking to stake its claim in the global shapewear market, projected to be worth US$3.7 The next-gen Today, Boody is available across 15 markets globally and is available in 2000 doors in Australia alone. billion in 2028.

Fashion 147
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Retail appointments for the week

Inside Retail

He also led Jimmy Choo from 2007 to 2012, and has held senior positions at Yves Saint Laurent, Gucci and other luxury brands. Tsoi joined Starbucks in 2001, when he worked as a marketing manager in Hong Kong for two years. Schulman joins Michael Kors effective immediately and will initially report to Idol.

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market.

Marketing 130
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. With an extensive career in marketing and retail, having previously worked in Paris, China and Hong Kong, where she was a sales director, before coming to Australia to head Longchamp’s ANZ operations from Sydney.