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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Bondi Sands sold to Kao Corporation for $450 million

Inside Retail

With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission,” he said. Founded in 2012, Bondi Sands has grown to secure the number one spot in the self-tanning market. million in FY22.

Marketing 246
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Brazilian company Natura & Co acquired a 65 per cent interest in the brand in 2012 for US$71.6 Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Balance 222
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How the Olympics are fuelling the big business of fake fashion

Inside Retail

In the touristy Saint-Ouen flea market, not far from the Stade de France where athletes will compete in this summer’s Paris Olympics, police officers swarmed in at dawn on April 3 and shut down 11 stores selling counterfeit bags and shoes. Seventy tonnes of products were destroyed in March alone, the letter said. .

Fashion 273
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245