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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245
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Meet Helen Beresford Jay, Contra Vision’s Marketing Manager – Design

Contra

I have worked for Contra Vision since 2012 and I am currently the Marketing Manager looking after Brand and Design. There’s a lot more highly knowledgeable women in the print industry than there was in 2012. How long have you worked for and what is your role at Contra Vision? I was previously in charge of UK sales.

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Why Blundy and Lew’s C-suite shuffles are crucial for good business

Inside Retail

Lovisa’s announcement earlier this month that John Cheston will leave Smiggle to become its new CEO and managing director next June marks the latest departure of a senior leader from Premier Investments. US-based Herrero succeeded Shane Fallscheer, a co-founder and former managing director of Lovisa. million business to a $319.8

Expansion 246
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Bondi Sands sold to Kao Corporation for $450 million

Inside Retail

With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission,” he said. Founded in 2012, Bondi Sands has grown to secure the number one spot in the self-tanning market. million in FY22.

Marketing 246
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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. The management reshuffle follows the latest appointment of Bernard Arnault’s eldest son Antoine Arnault as CEO of family holding company Christian Dior SE a month ago.

Fashion 245