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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

My first job was a casual role at Top Juice in Sydney as a teenager, and after finishing school in 2012, I moved to the Gold Coast to pursue surf lifesaving and started working at Boost Juice in Pacific Fair in Queensland. Working as a manager at Boost Juice, I developed my leadership abilities. It fit well with my training schedule.

Balance 130
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Workplace culture and performance: How to create the conditions for success

Inside Retail

As I’ve mentioned, all too often, these exercises are undertaken to ‘tick boxes’ or as marketing exercises rather than being seen as meaningful pillars of culture. Ownership and definition of culture require that managers are provided with the skills to turn good intentions into good action.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245
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Meet Helen Beresford Jay, Contra Vision’s Marketing Manager – Design

Contra

I have worked for Contra Vision since 2012 and I am currently the Marketing Manager looking after Brand and Design. There’s a lot more highly knowledgeable women in the print industry than there was in 2012. How long have you worked for and what is your role at Contra Vision? I was previously in charge of UK sales.

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Why Blundy and Lew’s C-suite shuffles are crucial for good business

Inside Retail

Lovisa’s announcement earlier this month that John Cheston will leave Smiggle to become its new CEO and managing director next June marks the latest departure of a senior leader from Premier Investments. US-based Herrero succeeded Shane Fallscheer, a co-founder and former managing director of Lovisa. million business to a $319.8

Expansion 246