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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Temu’s Vietnam suspension reflects rising Southeast Asian protectionism

Inside Retail

An official statement on Temus Vietnam website says Temu is engaged in discussions with the Vietnam eCommerce and Digital Economy Agency and the Ministry of Industry and Trade to establish proper registration for its e-commerce services. The companys registration in Indonesia was reportedly rejected earlier this year.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The group’s involvement in the Olympics will likely include high-profile social media and poster campaigns for its leading labels – similar to one of Arnault’s recent successes last November for Louis Vuitton, featuring soccer stars Cristiano Ronaldo and Lionel Messi engaged in a game of chess at the outset of the FIFA World Cup in Qatar.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The group’s involvement in the Olympics will likely include high-profile social media and poster campaigns for its leading labels – similar to one of Arnault’s recent successes last November for Louis Vuitton, featuring soccer stars Cristiano Ronaldo and Lionel Messi engaged in a game of chess at the outset of the FIFA World Cup in Qatar.

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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

The UK’s Crep Protect, founded in 2012 by three brothers, Imran, Nohman and Rizwan Ahmed, has become synonymous with sneaker care and protection , offering innovative solutions that cater to the desires of sneaker enthusiasts worldwide. We engaged with brand influencers and we got in touch with the best sneaker stores in the world.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.” “These galleries are a theatre of activity.”

Design 143