Remove 2012 Remove Engagement Remove Marketing
article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder. Our North Star has always been centered on repeat customers.

Marketing 244
article thumbnail

SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

Marketing 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Michel’s brand to be axed

Inside Retail

In light of this assessment, we are engaging with all Michels Patisserie franchise partners to explore the opportunity for them to convert their business to the Gloria Jeans brand, or where that outcome is not feasible, the Donut King brand.

Form 189
article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260
article thumbnail

London-based cult jewellery brand Astrid & Miyu lighting the way

Retail Focus

Astrid & Miyu, founded in 2012, is a London-based cult jewellery brand that has been revolutionising the industry and leading the way in experiential retail. Known for their unique and stylish pieces, Astrid & Miyu has cultivated a dedicated following and established itself as a trendsetter in the jewellery market.

Light 130
article thumbnail

How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Strategy 130
article thumbnail

The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events. Events like Beautycon and Sephoria offer an organic and entertaining venue for brands to engage both new and returning customers.

Artistic 246