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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

However, it wasnt until Kaye began working on a home design blog during her time in grad school and began in-depth research into this field that the idea for Parachute began to form. Also, building customer trust and then maintaining that trust has been critical in building a lasting brand.

Marketing 244
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“I can see the evolution of retail”: Catch’s head of e-commerce

Inside Retail

It’s not actually in the shopping centre.” “That’s where my heart is” Hatton got her start in e-commerce in 2012 while studying biotechnology at university. “I She sees a lot of similarities between e-commerce and scientific research: forming hypotheses, running experiments, analysing data and coming to conclusions.

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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Design 130
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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. We engaged with brand influencers and we got in touch with the best sneaker stores in the world.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Bain & Co reported growth in luxury-goods spending falling from 7 per cent in 2012 to 2 per cent the following year, with Western luxury brands in particular taking a hit. Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online. CASE STUDY : Neiwai.

Consumer 130
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Pillow potential: 6 unique ways to tackle cushion design

Design Wanted

It features an elegantly unstructured form to accentuate its pillowy softness. Take the Modular Ø Sofa by Danish studio Kilo Design, which is formed of three lozenge-shaped cushions, or the Modular. Those like Ligne Roset’s Togo sofa , which was released in 1973 to mark the brand’s official rename. Sacco by Zanotta – © Zanotta.

Design 98
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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured. The chair features a recycled fabric which forms a rope-like seat.

Design 143