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Overall, retail employers fare well in gender pay gap – but there are exceptions

Inside Retail

The majority of Australian employers engaged in retail trade have a policy for equal remuneration, according to Workplace Gender Equality Agency (WGEA) data. The median gender pay gap in the retail trade sector is 7.1 per cent – significantly lower than the national industry-wide median of 19 per cent.

Apparel 264
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. JSHealth is a leading wellness and lifestyle brand, founded in 2012 by Jessica Sepel, three-time best-selling health author. JSHealth Vitamins. Bangn Body.

Marketing 278
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise. Also, building customer trust and then maintaining that trust has been critical in building a lasting brand.

Marketing 244
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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events. Events like Beautycon and Sephoria offer an organic and entertaining venue for brands to engage both new and returning customers.

Artistic 246
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How to embrace the ‘gifts’ in challenging situations

Inside Retail

By being aware of and accepting these lessons, we can then share them within our team and take engagement, collaboration and connection to the next level. This mindset is all about embracing the gifts in both the challenging and positive experiences we encounter and then using these to progress ourselves and others forward.

Gifts 264
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“Pick up the rocks”: CEO on how donating $13 million of profits is good business

Inside Retail

The brand, which was founded by Griffiths, Danny Alexander and Jehan Ratnatunga, has donated 50 per cent of its profits since launching in 2012, helping over 400,000 people worldwide gain access to toilets and adequate sanitation in the developing world. What progress has Who Gives A Crap made towards its mission since being founded in 2012?

Consumer 246