article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise. Also, building customer trust and then maintaining that trust has been critical in building a lasting brand.

Marketing 244
article thumbnail

Michel’s brand to be axed

Inside Retail

In light of this assessment, we are engaging with all Michels Patisserie franchise partners to explore the opportunity for them to convert their business to the Gloria Jeans brand, or where that outcome is not feasible, the Donut King brand.

Form 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

London-based cult jewellery brand Astrid & Miyu lighting the way

Retail Focus

Astrid & Miyu, founded in 2012, is a London-based cult jewellery brand that has been revolutionising the industry and leading the way in experiential retail. The store’s vibrant and inviting aesthetic is designed to attract and engage customers, offering a unique shopping experience.

Light 130
article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260
article thumbnail

Overall, retail employers fare well in gender pay gap – but there are exceptions

Inside Retail

The majority of Australian employers engaged in retail trade have a policy for equal remuneration, according to Workplace Gender Equality Agency (WGEA) data. The median gender pay gap in the retail trade sector is 7.1 per cent – significantly lower than the national industry-wide median of 19 per cent.

Apparel 264
article thumbnail

SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. JSHealth is a leading wellness and lifestyle brand, founded in 2012 by Jessica Sepel, three-time best-selling health author. JSHealth Vitamins. Bangn Body.

Marketing 278
article thumbnail

How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. D’Arcy explained that content produced by Team True has an engagement rate that is five times the size of the brand’s regular content.

Strategy 130