2012 Contrast Marketing 
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. We also knew having a presence in Canberra, we couldn’t achieve that ourselves because the market is just a little bit too small to justify a Lekker store and these guys are great.”
Inside Retail
MARCH 19, 2024
Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.
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Inside Retail
DECEMBER 13, 2023
The deal marked an enormous increase in the brand’s valuation since Brazil’s Natura & Co purchased a 65 per cent stake in Aesop for about $70 million in 2012, signalling its unparalleled standing as a category leader. But even for the top-tier brands in the market, billion-dollar retail acquisitions tend not to happen quickly.
Inside Retail
JUNE 5, 2024
It’s not actually in the shopping centre.” “That’s where my heart is” Hatton got her start in e-commerce in 2012 while studying biotechnology at university. “I After Scoopon, Hatton held digital marketing and e-commerce roles at Blue Illusion, Cotton On Group, Hairhouse before joining Catch in 2021.
Inside Retail
MAY 8, 2023
Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”
Inside Retail
APRIL 12, 2021
It could float as soon as this week through a merger with one of Altimeter Capital Management’s SPACs (Special Purpose Acquisition Company), which is already listed on the stock market. The Grab IPO is unusual in that its listing on the stock market will be secured by merging with a SPAC. Why is Grab shunning a regular IPO?
Inside Retail
AUGUST 16, 2021
A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West. CASE STUDY : Neiwai.
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