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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260
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Will “shy” consumers come out for Singles Day? Global brands weigh in

Inside Retail

How much do consumers spend? “We’re optimistic about growth this year because the recovery seems to be stabilising and consumption is on a more clear upward trend,” said Jacob Cooke, co-founder and CEO of Beijing-based WPIC Marketing + Technologies. trillion yuan ($157.97 per cent rise in Cyber Week sales.

Consumer 130
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Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Inside Retail

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Schoolcraft said.

Marketing 130
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Why the uncertainty around Australia’s privacy laws is bad for retailers

Inside Retail

These crucial reforms are now highly unlikely to be tabled before the next Federal election, extending uncertainty for businesses that rely on data-driven marketing practices. Unlike other data protection laws, such as Europe’s GDPR, this test would apply even if a company has obtained consent from consumers.

Marketing 130