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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Michel’s brand to be axed

Inside Retail

Five years ago a Queensland court ruled RFG had breached Australian Consumer Law, successfully finding in favour of the franchisees claim they were misled in 2012 over quality and supplier agreements. At its height the cake chain had more than 300 stores operating.

Form 189
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. So, what is driving the renewed consumer interest in True Religion today? Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy.

Strategy 130
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RFG settles unconscionable conduct case brought by ACCC

Inside Retail

The Retail Food Group (RFG) will pay $5 million to some franchisees of Michel Patisserie stores as part of a court-enforceable undertaking that settles the unconscionable conduct proceedings brought by the Australian Competition and Consumer Commission (ACCC). Michel’s marketing fund. Waiving historical debts.

Marketing 246
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RFG settles unconscionable conduct case brought by ACCC

Inside Retail

The Retail Food Group (RFG) will pay $5 million to some franchisees of Michel Patisserie stores as part of a court-enforceable undertaking that settles the unconscionable conduct proceedings brought by the Australian Competition and Consumer Commission (ACCC). Michel’s marketing fund. Waiving historical debts.

Marketing 246