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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Michel’s brand to be axed

Inside Retail

Five years ago a Queensland court ruled RFG had breached Australian Consumer Law, successfully finding in favour of the franchisees claim they were misled in 2012 over quality and supplier agreements. In 2015 the franchisor switched from supplying fresh cakes to frozen and there was a decline in product quality.

Form 189
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Bailey Nelson ramps up expansion across the Tasman

Inside Retail

“Our new locations in Sylvia Park and Botany Town Centre will not only appeal to our core demographic, but they will also help to connect our brand with Auckland’s outer suburbs and a more diverse consumer base. The brand, established in 2012, specialises in designer high-end frames.

Expansion 246
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How Pana Organic is navigating the cacao shortage in the lead-up to Easter

Inside Retail

Pana Organic, founded by founder Pana Barbounis in 2012, is one of the many specialty chocolate brands having to adapt in real-time to the cacao shortage. This broader product mix helps the company manage fluctuations in cacao prices while still providing consumers with a diverse selection of organic treats, explained Barbounis.

Consumer 147
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. So, what is driving the renewed consumer interest in True Religion today? The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Strategy 130
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The company has already raised aroundd A$500,000 date via online crowdfunding platform Equitise and is looking to raise up to $1.8

Expansion 245
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‘It’s about striking a balance’: Do You Even CEO talks Big W retail partnership

Inside Retail

Australian activewear brand Do You Even marked the start of its Big W retail partnership and its first range being stocked in the discount department store with a consumer launch event. The Business’s direct-to-consumer online store will continue to drop unique and bold collections that stay true to its design DNA, that built the brand.

Balance 263