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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder. It generated about $150 million in revenue in 2021 and has become one of the most popular home goods brands in the direct-to-consumer (DTC) and physical retail space.

Marketing 244
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Angry Birds retail cafe launches in the US 

Inside Retail

“This unique concept will feature endless culinary treats, bright visuals, the newest Angry Birds Games and interactive technology, and the coolest-ever themed shopping experience. In 2012, Rovio Entertainment opened an Angry Birds brand store in Shanghai, the first one outside its home base in Finland.

Gifts 242
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Battersea Power Station opens its doors to the public for the first time in history today

Retail Focus

Other highlights include a unique and interactive heritage trail act which nods to the history and cultural significance of the Power Station, as well as performances from drummers and various forms of entertainment including walkabout performers, acrobats and brand activations.

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Glossier Seattle store features mossy mushroom-covered mound

Dezeen

Fungi have an astonishing ability to grow and thrive in the most unlikely places and we wanted to bring that phenomenon to life in our design concept," said the design team. Beside the storefront's large windows, the form of a terraced hill is evoked by a stack of flat thin cushions upholstered in various green textiles and leathers.

Contrast 117
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Inside BlockBar: the world’s first NFT marketplace for wine and spirits

Inside Retail

One of the fastest growing markets that arose in the last few years is the sale of Non-Fungible Tokens (NFTs) – unique digital assets sold exclusively to a single buyer, and which represent a new concept of digital scarcity. But it was between 2018 and 2021 when NFTs hit the big time.

Gifts 130
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Management software Resource Guru rebrands to restore “harmony and balance”

Design Week

Co-founded in 2012 by Percy Stilwell and Andrew Rogoff, its clients include Nasa, Ikea and the NHS. They symbolise a principle of Resource Guru – “the concept of order form chaos,” Dean Wilson says. “Sensitively” retiring the guru. The final design is a representation of the guru’s yoga pose.

Harmony 92
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Brand Story – Gufram

Design Wanted

Its sensuous form coyly alludes to 15-minute fame, vibrant glamour, and the mass-produced feminine form. Cactus, 1972, 2010, 2012. Here, the concept of reflection is transformed from functional to art object, complicating the boundaries between direct form and function. The secret to the sofa?

Art 98