Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing
Inside Retail
MARCH 24, 2022
Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Schoolcraft said.
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