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Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Inside Retail

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Schoolcraft said.

Marketing 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.

Unity 260
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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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Award-winning Nike ad proves brands can’t get woke in two minutes

Inside Retail

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. He also led Jimmy Choo from 2007 to 2012, and has held senior positions at Yves Saint Laurent, Gucci and other luxury brands.