“We’re not proud of the controversy”: Wolff Olins on London 2012 ten years later
Design Week
JUNE 23, 2022
Just before Wolff Olins launched its brand for the London 2012 Olympics, the studio refreshed its website in anticipation of a “a little bit of traffic”, recalls global CEO Sairah Ashman. The consultancy had perhaps underestimated the amount of attention it was about to receive –? within half an hour, its website crashed.
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