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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Strategy 245
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12.

Marketing 279
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

“A lot of brands have already decided that rental is going to comprise a big piece of the fashion and apparel industry in the coming years, just like 10 years ago, building an online offering was going to be core to the product strategy,” he said. This is a really exciting way for us to test out a new market that’s already been proofed.”.

Fashion 246
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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Bang & Olufsen re-opens Ealing showroom following refurbishment

Retail Focus

As we reflect over the last 16 years, it’s been a non-stop journey, from our wedding, having our two children, the Ealing Riots in August 2011, the Covid-19 pandemic and winning the prestigious Bang & Olufsen UK Dealer of The Year Award, we are delighted to renew our investment in Ealing.”.

Art 279
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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The

Tailored 245
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What Bapcor can learn from Bain’s long track record of PE bids

Inside Retail

From one analyst’s perspective, the Australian mergers and acquisitions landscape is considered to be relatively subdued, but there are signs that confidence in the market is returning. billion after the share market closed on June 7. He added that “even if [the company does not go public], the market won’t be down forever,” he said.

Marketing 278