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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. This is one thing that has never changed.

Marketing 178
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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue. Each moment is personal, relevant, engaging and shoppable.

Strategy 245
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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On According to a study by Research and Markets, the K-beauty market is projected to reach $21.8

Texture 246
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“We’ve got aspirations to be a global business”: SkinKandy CEO on growth drivers

Inside Retail

We’ve had a look at the opportunities within the market globally. The other opportunity is taking SkinKandy’s team of experiential piercers with safety, compliance and technical expertise to a mass-market retail environment. “I The company is going through what CEO Dain Friis describes as a “v ery rapid expansion ”. “We’ve

Apparel 278
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Bondi Wash demonstrates how Australian retailers can tap into the Asian market

Inside Retail

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. Be local “Customising your products to match local needs and preferences – positioning, labelling, and market channels matter,” Howard said.

Marketing 113
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Former Coles CEO Ian McLeod reflects on a transformative career in retail

Inside Retail

This month he prepares to leave his latest role – group CEO of DFI Retail Group, a multi-category retail group spanning supermarkets, convenience stores, health and beauty chains, Ikea franchises and an interest in Starbucks Coffee chains in multiple Asian markets. And it varied from country to country and market to market.”

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Here’s why Lego is the world’s most reputable brand

Inside Retail

Lego is inherently engaging, and through a constant stream of product innovation and by opening up immersive physical stores they’ve elevated the brand experience to a story that consumers want to be part of, and share with others — to quite literally, remark upon,” he said.

Consumer 231