Let them eat $20 smoothies: How Erewhon is reinventing luxury groceries
Inside Retail
JUNE 4, 2024
Fast forward to 2011, when entrepreneurial husband-wife duo Tony and Josephine Antoci acquired Erewhon, which had relocated to California, and set about creating a luxury food retail empire. Of course, Erewhon is not targeting consumers trying to reduce their weekly bills by shopping at value grocers.
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