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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Strategy 245
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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On Before Covid hit, Lee would run regular K-beauty meet-ups to engage with her customers. 2021 and beyond.

Texture 246
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Here’s why Lego is the world’s most reputable brand

Inside Retail

Lego is inherently engaging, and through a constant stream of product innovation and by opening up immersive physical stores they’ve elevated the brand experience to a story that consumers want to be part of, and share with others — to quite literally, remark upon,” he said. Lego’s sustainability efforts.

Consumer 231
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. This is one thing that has never changed.

Marketing 178
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Bondi Wash demonstrates how Australian retailers can tap into the Asian market

Inside Retail

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. The data suggests that high consumer confidence in China is likely from a growing number of consumers ascending to the middle and upper classes.

Marketing 113
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Former Coles CEO Ian McLeod reflects on a transformative career in retail

Inside Retail

McLeod has many anecdotes of staff going beyond the call of duty to keep stores running during the Covid-19 crisis so consumers could source food, medicines and other essentials in times of severe movement restrictions. “We were talking about them being the fourth emergency service, and I think that was true.”

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. Many of the young Australians who have engaged with this initiative appreciate the tone and approach.

Promotion 234