Abercrombie & Fitch reinvents Gilly Hicks as gender-inclusive Gen Z brand
Inside Retail
JULY 15, 2021
As part of its brand evolution, Gilly Hicks is now more gender-inclusive; the brand is introducing underwear, loungewear and activewear in patterns and colours that match everyone’s styles, regardless of gender identity,” the company said in a statement issued overnight. “We New store concept. Image: Robert Stockdill.
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