2011, Accessories and Strategy - Create Retail Today

Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

SEPTEMBER 29, 2023

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy

Strategy Expansion Accessories Accessories

‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

DECEMBER 10, 2023

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The It was pivotal,” he says.

Tailored

Tailored Marketing Consumer Strategy

Abercrombie & Fitch reinvents Gilly Hicks as gender-inclusive Gen Z brand

Inside Retail

JULY 15, 2021

“The new product, digital experience, stores and our recent investments in talent further demonstrate our commitment to Gilly as a key part of our company’s long-term growth strategy.”. A Gilly Hicks shopping bag photographed in Chicago in 2011 when the brand was expanding its original store network. New store concept.

Concept

Concept Pattern Apparel Location

How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

FEBRUARY 18, 2024

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. Hannah and I did this early on with one another’s personalities and it forged the foundation for our leadership strategy moving forward.

Marketing

Marketing Social Media Concept Line

‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

APRIL 26, 2021

“A lot of brands have already decided that rental is going to comprise a big piece of the fashion and apparel industry in the coming years, just like 10 years ago, building an online offering was going to be core to the product strategy,” he said. There’s a huge opportunity for GlamCorner to be a part of that and help them do that.”.

Fashion

Fashion Marketing Department Stores Apparel

How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. IR: Customer experience is crucial in the retail industry.

Marketing

Marketing Social Media Management Boutique

As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

APRIL 26, 2024

They describe their business as, “A showroom filled with pre-loved designer clothing and accessories where carefully curated designer pieces are taken on consignment.” Review your sustainability strategies. Well, some are already tapping into this trend. The key is to be part of the solution.

Fashion

Fashion Social Media Shopping Pattern

Exclusive: TDE’s new creative director talks brand transformation

Inside Retail

JULY 6, 2022

“Good design is very timeless, and I think women really enjoy using accessories that elevate their look, so for me, the goal was to make sure the bags were really beautiful, but also very functional,” Wilson told Inside Retail in an exclusive first interview. Rethinking personalisation.

Accessories

Accessories Accessories Pattern Strategy

Bondi Wash demonstrates how Australian retailers can tap into the Asian market

Inside Retail

SEPTEMBER 8, 2024

With the right insights and strategies, Australian businesses can make informed decisions and capitalise on these opportunities by tapping into our region’s dynamic economic future,” Leigh Howard, CEO of Asialink Business, told Inside Retail. The collection retails at Beast’s locations across China and online through its e-commerce site.

Marketing

Marketing Consumer Engagement Tailored

Net-A-Porter to exit China: What’s the future for multi-brand luxury platforms?

Inside Retail

JUNE 19, 2024

“Alibaba’s initial investment in the YNAP joint venture was part of a strategy to boost its luxury credentials, and this strategy worked,” Roizen remarked. “As Net-A-Porter was founded in 2000 by Natalie Massenet, who joined Farfetch in 2017 as co-chairman.

Strategy

Strategy Marketing Consumer Fashion

Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

MAY 16, 2024

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Looking ahead, Bond-eye will maintain its current strategy as it scales globally, with a conservative approach in the current cost-of-living crisis. Sell-through at retail is everything,” Philpott said.

Marketing

Marketing Fashion Boutique Flow

Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Inside Retail

OCTOBER 6, 2021

MS: Established in 2011, we introduced our first collection starting with batik and ikat [designs]. Our option was to change our product strategy. MS: Established in 2011, we introduced our first collection starting with batik and ikat [designs]. Our option was to change our product strategy. At first, we received sales.

Fashion

Fashion Color Expansion Other

Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The following year, the brand launched in Australia.

Expansion

Expansion Fashion Target Market Boutique

The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

FEBRUARY 19, 2024

The Iconic has been setting the standard in Australia and New Zealand’s retail industry since its launch in 2011, with its multi-brand fashion platform backed by unmatched delivery and returns.

Marketing

Marketing Fashion Shopping Consumer

From Byron Bay to Downtown LA: Thrills takes on the US

Inside Retail

AUGUST 11, 2021

IR: Given the size of the US market, what’s your strategy in terms of tackling the different customer segments and regions? With our first shipment of bikes due to arrive in 2011, Brooke and Tabitha reverted to their fashion roots to work on a small t-shirt collection, and the rest is history.

Fashion

Fashion Expansion Art Accessories

In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

APRIL 1, 2021

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design

Design Architecture Hobbies Social Media

Q&A with Levi’s MD: “Climate change is the existential crisis of our time”

Inside Retail

JULY 18, 2022

IR: There are some ongoing campaigns such as the Buy Better Wear Longer, Water<Less and WellThread initiatives that are part of the global sustainability strategy. Both of these feed into our 2025 Water Action strategy. Could you give us an insight into how it’s being implemented for this region?

Apparel

Apparel Focal Point Consumer Engagement

Revolve SVP’s playbook for going global and the importance of localisation

Inside Retail

JULY 2, 2024

Here, Li speaks to how Revolove’s global growth is driven by localisation strategies that deliver the best service to its customers within each region. KL: In 2011, Revolve expanded internationally, with Australia being a top 10 market for the brand. Inside Retail: What does your role at Revolve look like?

Marketing

Marketing Strategy Merchandising Location

Poshmark to exit Australia to focus on core markets

Inside Retail

OCTOBER 22, 2023

Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics. Buyers and sellers for Australia, India and the UK will no longer have access to the marketplace via the app or web starting November 2.

Marketing

Marketing Fashion Line Planning

Create Retail Today

Casetify’s VP of business strategy on the phone case brand’s US expansion

‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Trending Sources

Abercrombie & Fitch reinvents Gilly Hicks as gender-inclusive Gen Z brand

How two sisters created Francesca Jewellery from a Tasmanian market stall

‘An exciting way to test a new market’: More fashion brands turn to rental

How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

As France weighs fast-fashion ban, is the circular economy the future of retail?

Exclusive: TDE’s new creative director talks brand transformation

Bondi Wash demonstrates how Australian retailers can tap into the Asian market

Net-A-Porter to exit China: What’s the future for multi-brand luxury platforms?

Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

The Iconic’s chief marketing officer on creating a campaign that turns heads

From Byron Bay to Downtown LA: Thrills takes on the US

In the process of design with Sukwoo Lee, founder of SWNA

Q&A with Levi’s MD: “Climate change is the existential crisis of our time”

Revolve SVP’s playbook for going global and the importance of localisation

Poshmark to exit Australia to focus on core markets

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