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Thrills takes the trek from Byron Bay to Bondi

Inside Retail

Founded in 2011, the brand is known for its sustainably sourced, vintage-inspired collection. The brand’s retail manager Jo Hunter said opening a store at Bondi Beach was a ‘no brainer’ – but the company had found it difficult to secure a site. .

Artistic 245
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“We’ve got aspirations to be a global business”: SkinKandy CEO on growth drivers

Inside Retail

Two elements are really exciting and one is that there is a broader acceptance and normalisation of piercing as part of a fashion accessory and part of a subculture that is mainstream now,” Friis said. SkinKandy opened its first store in Maroochydore on the Sunshine Coast in 2011 and is now in an explosive growth phase.

Apparel 278
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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Byron Bay fashion brand Thrills sold for $50 million

Inside Retail

The Byron Bay label – founded in 2011 by Brooke and Tabitha McGregor along with Ryan Collins – sells vintage and coastal-inspired youth fashion apparel for both men and women. The acquisition will provide Thrills with $17.5 million in cash, $17.5 million in UNI shares and a notional amount of $15 million in deferred variable consideration.

Fashion 130
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A day in the life of Rebecca Vallance-Gasan: “I am hyper-organised”

Inside Retail

I launched and established Rebecca Vallance in London in 2011, before returning home to Sydney to continue our expansion. IR: Do you have any favourite apps or tools you use to manage your time? Rebecca Vallance Gasan: It’s really all I ever wanted to do. IR: What does a typical day in the life of Rebecca Vallance-Gasan look like?

Hobbies 147
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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges.

Expansion 147
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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. After the initial shock, most of my management team and all staff members rallied and dug in. During Covid-19, shutdowns the business saw $10 million worth of orders cancelled within a week.

Marketing 147