Abercrombie & Fitch reinvents Gilly Hicks as gender-inclusive Gen Z brand
Inside Retail
JULY 15, 2021
The Gilly Hicks brand story was modelled on a surf-loving young woman from Bondi Beach, but this has evolved into the gender-neutral concept revealed overnight specifically targeting Gen Z customers, in part made possible by a new Future Stretch fabric, designed to accommodate a variety of body types. New store concept.
Let's personalize your content