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Abercrombie & Fitch reinvents Gilly Hicks as gender-inclusive Gen Z brand

Inside Retail

The Gilly Hicks brand story was modelled on a surf-loving young woman from Bondi Beach, but this has evolved into the gender-neutral concept revealed overnight specifically targeting Gen Z customers, in part made possible by a new Future Stretch fabric, designed to accommodate a variety of body types. New store concept.

Concept 246
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. The concept of selling and marketing a product, and brand became second nature and a part of my identity.

Marketing 279
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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The It was pivotal,” he says.

Tailored 245
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Here’s why SA-based Sportitude won store design concept of the year

Inside Retail

Adelaide-based footwear specialist Sportitude won the major gong at the recent Retailer Awards for its store design concept. In 2011, I came along with an online business idea for a social network for sports teams and sports clubs to manage all their activity, and got the Joggers World family involved.

Concept 130
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Kith Women Flagship in Soho combines walnut and pink marble

Dezeen

The inaugural Kith Women Flagship in Soho opened last December at 644 Broadway, the same historic landmark building where the brand debuted its Manhattan retail offering in 2011. A row of square walnut podiums runs through the middle of the room, each with an olive tree growing up through the centre of its pink marble surface.

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Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

Inside Retail

Tech accessories company Casetify has ventured into the luggage space, with a made-to-order luggage collection – Casetify Travel. New category To maintain the strong brand identity Casetify has established in the tech accessories space, the company introduced bold colourways and signature lettering to the luggage collection. “Of

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

There was even a television series based on the lives of fictional stewardesses and pilots launched in 2011 starring Christina Ricci and Margot Robbie. The newlyopened Pan Am flagship store is among them, introducing a design concept adopting the regional characteristics of Seongsu-dong.