The Labubu effect: How Pop Mart is leading the blind box economy
Inside Retail
OCTOBER 30, 2024
Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy.
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