Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy
Inside Retail
DECEMBER 19, 2021
Nude Lucy was established by Glue Store’s wholesale arm Trend Imports in 2010 – initially as a t-shirt brand. At the moment, the plan is to continue building Nude Lucy’s profile in Australia, but longer term, Zibaee would like to take the brand overseas. From t-shirts to a total offer.
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