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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. 7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network.

Marketing 147
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Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy

Inside Retail

Nude Lucy was established by Glue Store’s wholesale arm Trend Imports in 2010 – initially as a t-shirt brand. Places like LA where the relaxed Australian lifestyle is very highly sought after, I definitely think there’s a market for that,” she said. From t-shirts to a total offer.

Fashion 130
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The “tricky business” of multibrand luxury retail

Inside Retail

The luxury market is a complicated space for multibrand retailers as high-end brands ramp up their direct-to-consumer presence at scale. To combat this, many luxury retailers have turned to discounting, especially online, to continue to attract customers, a strategy that juxtaposes the very essence of luxury.

Marketing 130
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It

Artistic 130
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Foodpanda taps into the burgeoning single-person economy

Inside Retail

Euromonitor estimated that single-person households were the fastest-growing household type globally, expanding by 31 per cent from 2010 to 2019, with half of this growth attributable to Asia Pacific. Different markets have unique purchasing behaviours, so we have to adapt our strategies accordingly,” Khan said.

Strategy 130
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price.

Strategy 130
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What is Guerilla Marketing?

Contra

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.