Remove 2010 Remove Marketing Remove Social Media
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy.

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Chantel Shafie on her namesake jewellery brand’s journey to go global 

Inside Retail

Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. Gen Z currently makes up around 18 per cent of Australia’s population, making them an increasingly important market for savvy businesses, as they age through adolescence and begin earning money.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral. The 2010 sale was part of a strategic partnership to develop and accelerate the brand’s domestic and international growth.