Chantel Shafie on her namesake jewellery brand’s journey to go global
Inside Retail
NOVEMBER 6, 2024
Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.
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