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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It

Artistic 130
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Foodpanda taps into the burgeoning single-person economy

Inside Retail

Euromonitor estimated that single-person households were the fastest-growing household type globally, expanding by 31 per cent from 2010 to 2019, with half of this growth attributable to Asia Pacific. These initiatives aim to create a distinctive and engaging experience for customers.

Strategy 130
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Stallworthy credits this to a well-executed prelaunch campaign that built an engaged database ready to buy or rent. “We The timing was ideal,” Stallworthy said.

Expansion 268
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Bunnings national craft buyer, Lizzie Bartholomew, told Inside Retail, “Our friendship bracelet kits have been a popular choice over the past few weeks with plenty of customers getting creative designing their bracelets and the ‘Make a friendship bracelet with us’ content we recently shared has received strong engagement across our social channels.”

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price.

Strategy 130
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Selfridges: Why the best department store in the world is up for sale

Inside Retail

A successful strategy — impossible to execute. To a far greater extent than most other department stores, Selfridges has embraced an experiential retail strategy that many industry leaders see as key to the sector’s survival. So what went wrong? According to some retail experts, it’s more a matter of what went right.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My