Remove 2010 Remove Engagement Remove Marketing
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Examples include collaborating with a digital performance marketing agency and a filming team for Your Reformer’s on-demand exercise video platform.

Expansion 268
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. Pop Mart’s revenue from international markets reached 13.5

Artistic 130
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Bunnings national craft buyer, Lizzie Bartholomew, told Inside Retail, “Our friendship bracelet kits have been a popular choice over the past few weeks with plenty of customers getting creative designing their bracelets and the ‘Make a friendship bracelet with us’ content we recently shared has received strong engagement across our social channels.”

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Foodpanda taps into the burgeoning single-person economy

Inside Retail

Euromonitor estimated that single-person households were the fastest-growing household type globally, expanding by 31 per cent from 2010 to 2019, with half of this growth attributable to Asia Pacific. These initiatives aim to create a distinctive and engaging experience for customers.

Strategy 130
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What is Guerilla Marketing?

Contra

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Mastercard faces court over anti-competitive deals with major retailers

Inside Retail

The Australian Competition and Consumer Commission says the financial services giant has been engaging in anticompetitive conduct since 2017 in the supply of debit card acceptance services, with the purpose of substantially lessening competition.

Flow 246
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price.

Strategy 130