Remove 2010 Remove Engagement Remove Expansion
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

Now, the at-home pilates provider – which sells and rents reformer pilates machines, or beds, and operates an on-demand platform of exercise videos – is embarking on a global expansion. Stallworthy credits this to a well-executed prelaunch campaign that built an engaged database ready to buy or rent. “We

Expansion 268
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Foodpanda taps into the burgeoning single-person economy

Inside Retail

Euromonitor estimated that single-person households were the fastest-growing household type globally, expanding by 31 per cent from 2010 to 2019, with half of this growth attributable to Asia Pacific. These initiatives aim to create a distinctive and engaging experience for customers.

Strategy 130
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. Pop Mart’s revenue from international markets reached 13.5

Artistic 130
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

In the late aughts to early 2010s, the original True Religion jeans shopper was someone who bought the brand from retailers like Saks or Neiman Marcus for $200 to $300 a pair, and had an average income of $150,000 to $200,000. Our retail expansion strategy has always been built around our consumers,” Buckley stated. “We

Strategy 130
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Retail appointments of the week

Inside Retail

She was CEO from 2010 to 2014. Her appointment to Australia Post follows Leonie Valentine’s commencement as executive GM customer experience and digital this month, and Tanny Mangos’s appointment as executive GM of community, sustainability and stakeholder engagement in December. Flora & Fauna owner BWX hires new CEO.

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AAID’s new website provides an immersive experience while highlighting its core skills and unique projects

Design Middleeast

Visitors can stay updated on the latest news and effortlessly enquire with the AAID team through its contact page, fostering a seamless and engaging interface. This expansion is a strategic response to the growing demand for their services in the region and a testament to their dedication to meeting clients’ needs.