Remove 2010 Remove Consumer Remove Strategy
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Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy

Inside Retail

After 10 years of building its brand through retailers like David Jones and The Iconic, Australian women’s fashion label Nude Lucy is going direct-to-consumer with the launch of its own bricks-and-mortar stores and further investment in its online business. From t-shirts to a total offer. Wholesale still a big part of the business.

Fashion 130
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Why Blundy and Lew’s C-suite shuffles are crucial for good business

Inside Retail

Cheston’s move to Lovisa is notable given the jewellery chain is owned by Australian billionaire Brett Blundy, who recently appointed Mark McInnes, the former CEO of Premier Retail, to the newly formed role of global chief executive of retail and consumer at his investment firm, BBRC.

Expansion 246
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Selfridges: Why the best department store in the world is up for sale

Inside Retail

A successful strategy — impossible to execute. To a far greater extent than most other department stores, Selfridges has embraced an experiential retail strategy that many industry leaders see as key to the sector’s survival. So what went wrong? According to some retail experts, it’s more a matter of what went right.

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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Fashion 273
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Global expansion Your Reformer’s growth strategy combines market geographic expansion and product diversification.

Expansion 268
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How Castlery came back from the brink to disrupt the furniture industry

Inside Retail

The first is what happened to consumer behaviour. The definition of home changed during Covid – suddenly, consumers had no choice but to buy online. New York is very exciting, but as a brand, we felt we could offer something different and useful for the consumer in Australia. How did you capitalise on that?

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

So, what is driving the renewed consumer interest in True Religion today? Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Strategy 130