Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy
Inside Retail
DECEMBER 19, 2021
After 10 years of building its brand through retailers like David Jones and The Iconic, Australian women’s fashion label Nude Lucy is going direct-to-consumer with the launch of its own bricks-and-mortar stores and further investment in its online business. From t-shirts to a total offer. Wholesale still a big part of the business.
Let's personalize your content