Chantel Shafie on her namesake jewellery brand’s journey to go global
Inside Retail
NOVEMBER 6, 2024
Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Inside Retail: What inspired you to start designing fine jewellery in 2010? In 2010, I noticed a gap in the market for design-focused, high-quality bridal jewellery in Hong Kong.
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