Remove 2010 Remove Accessories Remove Strategy
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price. What does that mean exactly?

Strategy 130
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Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy

Inside Retail

Nude Lucy was established by Glue Store’s wholesale arm Trend Imports in 2010 – initially as a t-shirt brand. The post Fashion label Nude Lucy goes DTC: Inside the brand’s new strategy appeared first on Inside Retail. The brand has also launched a pop-up store in Bondi Beach to mark the launch of its debut swim collection this summer.

Fashion 130
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Global expansion Your Reformer’s growth strategy combines market geographic expansion and product diversification.

Expansion 268
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Venroy converts former Bondi Beach Post Office into a flagship

Inside Retail

Leisurewear brand Venroy has opened a new permanent flagship boutique in Bondi Beach, where the company was founded back in 2010. “The Venroy Bondi flagship is not only our biggest store to date, but also the most complete expression of our brand.

Boutique 264
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The “tricky business” of multibrand luxury retail

Inside Retail

To combat this, many luxury retailers have turned to discounting, especially online, to continue to attract customers, a strategy that juxtaposes the very essence of luxury. The luxury market is a complicated space for multibrand retailers as high-end brands ramp up their direct-to-consumer presence at scale.

Marketing 130
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From poverty to billions. Vale: Leonardo del Vecchio, founder of Luxottica

Inside Retail

After a difficult start when it almost went bust, the company started making its own glasses a decade later and expanded rapidly in the 1980s when Del Vecchio spotted the value of making spectacles as a fashion accessory rather than a necessity. Acquisitions were also part of the Del Vecchio strategy.