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The Berry Tea Shop launches equity crowdfunding to scale business

Inside Retail

The money raised will be used primarily to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including developing a ready-to-drink range. The company reported a revenue of $1.3 million last year, and online sales growth of 60 per cent yearly from 2019 to 2022.

Shopping 276
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Chantel Shafie on her namesake jewellery brand’s journey to go global 

Inside Retail

Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.

Form 130
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“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Inside Retail

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Examples include collaborating with a digital performance marketing agency and a filming team for Your Reformer’s on-demand exercise video platform.

Expansion 268
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price. What does that mean exactly?

Strategy 130
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The “tricky business” of multibrand luxury retail

Inside Retail

The luxury market is a complicated space for multibrand retailers as high-end brands ramp up their direct-to-consumer presence at scale. He joined the company in an official capacity in 2010, learning the back end of the business’s operations, before becoming MD a decade ago after his father’s retirement. “I’ve

Marketing 130
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273