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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

McKenny joined The Lego Group in 2009 and has been responsible for the development and execution of some of the brand’s biggest campaigns in the region. In 2021, she was promoted to brand director for Australia and New Zealand where she was the lead architect in the redesign of the Lego portfolio differentiation strategy.

Marketing 261
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair. Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017.

Strategy 241
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“Breadth of interest is underrated”: New Aim co-founder Cecilia Chiu

Inside Retail

Today, she is New Aim’s co-founder and chief strategy officer. IR: How did you make the leap from category buyer/manager to chief strategy officer? By the end of 2009, we successfully convinced the most popular online department stores of the time to use our dropship service, including Catch of the Day and DealsDirect.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Honing the product for growth Moving forward, Lekker’s strategy is to be fully impact-driven and its focus on e-bikes is a big part of this.

Contrast 251
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Revolve Group takes controlling stake in luxury label Alexandre Vauthier

Inside Retail

The deal will see the integration of Revolve’s marketing strategies, data-driven merchandising techniques, and operational infrastructure with Alexandre Vauthier’s iconic brand identity and craftsmanship. Alexandre Vauthier founded his namesake brand in 2009. Additional terms were not disclosed.

Fashion 147
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

She told Inside Retail that the NTC app, which launched back in 2009, was based on making exercise accessible to all. This includes access to customer data, which may be used for upcoming product and communication strategies. Pallant is interested in the data-sharing arrangements that may be in place between the two brands. “I

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St Kilda Mums rebrands as Our Village as its footprint expands

Inside Retail

Founded in 2009 by a group of five mothers in St Kilda, the charity serves 79 local government districts in Victoria. The 2030 growth strategy prioritises waste reduction and the development of a circular economy. The foundation has also established a goal of assisting every Victorian child in need up to the age of six by 2030.

Strategy 147